How Casinos Use Big Data to Track Player Behavior

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Modern casinos are no longer just hospitality businesses; they are some of the most sophisticated data collection agencies on earth.<br>
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Casinos collect terabytes of personal information to build incredibly detailed psychological profiles of their most valuable customers.<br>
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How Player's Cards Harvest Your Data<br>
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They gladly give away free meals because the data harvested by that little plastic card is worth millions of dollars.<br>
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This data calculates your 'Theoretical Loss' (Theo), the exact mathematical dollar amount the casino expects to make off you.<br>
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They track your 'Pain Point', the exact dollar amount lost that usually causes you to quit gambling for the dayIf you haven't visited in a few months, the predictive algorithm will automatically email you an irresistible bonus offer to lure you backData scientists are the highest-paid employees in modern casino corporations, far out-earning the pit bosses and floor managers<br>
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Using Big Data to Maximize Revenue per Square Foot<br>
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The data harvested from players is not just used for marketing; it is used to physically design the architecture of the casino - https://li1420-231.members.linode.com/rosalinepiper0 floor.<br>
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Online, this data dictates exactly which game thumbnails are shown at the very top of your personal homepage when you log in.<br>
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Data Point CollectedHow it is HarvestedHow the Casino Uses ItAverage Bet SizeLoyalty Card / Digital AccountDetermines your VIP tier and comp valueSession DurationTime logged into the machineIdentifies patterns of fatigue or addiction<br>
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While this level of surveillance sounds dystopian, it is the standard operating procedure for every major hospitality and tech company.<br>